Why have major E-commerce websites in India been running in deficits ? The Indian E-commerce market is primarily dominated by Amazon.in and flipkart who constitute nearly 90% of the market share, these firms entered the Indian e-commerce space back in 2012 and 2007 respectively and since then they have done business amounting to billions but they are still in deficit i.e they are still in loss in-spite of the hike in there revenues ,this is primarily because of the strategies adopted by these firms , for flipkart and amazon making continuous losses is a conscious decision. In an interview one of the flipkart’s promoter said that “Profitability is not a focus area .It’s a strategic decision. We can be profitable from today if we want . we can stop investing in one area and start making profits; it’s definitely possible, but we don’t want to remain as a small profitable company.” This statement clearly shows the money guzzler strategy adopted by these firms where they burn the inve...